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Brand & Growth. Creative by nature. Strategic by practice.
Read my latest blog post here...
Looking beyond likes and pretty websites - digital audits
Auditing a company's digital presence, doesn't start by asking how many followers it has but with a much simpler question: If I knew absolutely nothing about this company, what would its digital presence tell me? Within a few minutes, a potential customer is forming an impression of the business. They may arrive through Google, LinkedIn, Instagram, an advert, or a recommendation. They may then move between several of those touchpoints before deciding whether the business is c
Nadia Norton
5 days ago
Great Creative Teams Need More Than Talent
Building meaningful creative teams requires far more than hiring talented people. Skill alone does not create great work. The strongest teams are built on trust, shared standards, and a culture that allows people to contribute with confidence, challenge ideas with respect, and pursue excellence without sacrificing sustainability. Creativity thrives not in chaos, but in environments where people feel safe enough to think boldly and supported enough to do their best work. Psych
Nadia Norton
Jul 27
Creativity as a Business Function
Creativity is often treated as an output rather than a function. It is seen as the final layer—the visual polish applied once strategy has been decided, the presentation that makes an idea more appealing, or the aesthetic treatment that makes a product feel complete. In many organizations, creativity is still positioned as support rather than strategy, valued for execution but rarely trusted as a driver of business decisions. This is one of the most limiting misunderstandings
Nadia Norton
Jun 30
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